The news has become repetitious. Economic crises, unemployment rates, recession, your neighbor losing his house and the clothes off his back. It is relevant news, but feels like old news. Finally, as the Holiday Season takes off, we are glad to hear that the economy is on the upswing. Nielson Business Media reports that, as of October, sales in U.S. chain store such as J.C. Penny, Target, and Costco, are up 2.1 percent, the strongest increase since July 2008.
However, this does not answer the question as to whether little Billy’s stocking with be full this year. Unemployment is still increasing, finally breaching the 10 percent mark this month, thus pennies are still being pinched. Furiously. While shopping venues may be seeing an increase in revenue, people are not shelling out the major bucks as they have in pre-recession years.
What does this mean for the savvy shopper? Many retail stores cannot depend on the voracious sales previously dedicated to Black Friday, Cyber Monday, and Green Monday. One- (or two-) day shopping is just not enough for department stores to rake in the cash. So, as the Wall Street Journal confirms, the sales that used to be corralled into one mega-shopping day are extending into the whole month of November.
Do not worry. The thrill of mid-night mobs and killer deals still await – there is a tradition to uphold after all. But keep an eye out for deals good enough for Green Monday and Black Friday all month long. Wal-mart, Kohl’s, and Target are good places to start.